HTC started shipping its E1 smartphone in China. HTC is offering this smartphone as an affordable dual-SIM smartphone and the specification can be customized.

The user can choose to have either a 8GB or 16GB as internal memory for the smartphone. Also, you can choose this HTC E1 either with a 5-megapixel rear camera or an 8-megapixel one. Lastly, it offers six color options available for the back panel and you can pick the one that suits the best for you.

As per Engadget, HTC made a partnership with a micro-blogging site Sina Webio for suggesting the custom specifications for this HTC E1 smartphone. HTC and Sina offers suggestions on customizing the specifications of HTC E1 based on your zodiac and gender.

For example, if your zodiac sign is Virgo, the site recommends a 8GB internal memory that comes with an 8-megapixel camera. Also, it recommends for a "Lolita White" color for a Virgo.

Though HTC E1 doesn't offer much customization option, this seems to be a interesting marketing initiative and this may catch with other smartphone manufacturers as well.

The other specifications of HTC E1 are,

  • - 4.3 - inch Super LCD2 WVGA display
  • - 1.15GHz Dual-core processor
  • - 1GB of RAM
  • - Beats Audio Sound
  • - 2-megapixel Front Camera
  • - Android 4.1 (Jelly Bean)
  • - HTC Sense 4.0+ UI 
  • - Dual-SIM (WCDMA + GSM)
  • - Wi-Fi 802.11a/b/g/n
  • - Bluetooth 4.0
  • - External Storage up to 32GB (microSD card)


As per HTC's China website, HTC E1 costs between 1,699 Chinese yuan (approximately Rs. 14,800) to 1,899 yuan (Rs. 16,500) based on the customization. HTC had officially launched HTC E1 in China about a month ago. As of now, there is no word on whether HTC will be making its HTC E1 available in other markets and whether it will be offering similar set of customization in these markets as well.